The collective perceptions and impressions people have formed about an organisation, its products and/ or its services, is known as its -

1) Brand Value

2) Brand Asset

3) Brand Architecture

4) Brand Image

Good customer service is an extended arm of -

1) Service marketing

2) Web marketing

3) Process marketing

4) Indirect marketing

Electrical goods such as TVs, videos, stereo systems etc. used for home entertainment are known as -

1) White Goods

2) Green Goods

3) Red Goods

4) Brown Goods

Customer Retention can be ensured by

1) Offering freebies

2) Offering loans at low rates

3) Catchy slogans

4) Personalised services

New media have facilitated the type of communication which is -

1) Interactive

2) Abstract

3) Conceptual

4) Public

Continuation of a story on another page is called -

1) Carried

2) Jump

3) Bouncer

4) Forward

The reporter's name usually at the beginning of a story is termed as -

1) Byline

2) Header

3) Start line

4) Index

Taxonomy of News Values' is written by -

1) Paul Lazarsfeld

2) David M. White

3) Stanley Cohen

4) Galtung and Ruge

The central point of a news story is -

1) A justification for running the story on the front page.

2) The identity of the most important figure of the story.

3) To get readers to read the rest of the newspaper or viewers to.

4) A one or two-sentence summary of what the story is

Personality Journalism is the other name of -

1) Political Journalism

2) Development Journalism

3) Parachute Journalism

4) Celebrity Journalism

The inverted pyramid style in newspaper content is normally used for -

1) News Features

2) Society news

3) Editorial

4) Article