Which one of the following may be classified as FMCG?

1) Printing machines

2) Tobacco products

3) Life saving drugs

4) Coin vending machines

Buyer resistance in a sales deal can be overcome by means of -

1) Lengthy sales talk

2) Confusing sales talk

3) IT jargons

4) Perseverance

Buyer resistance in a sales deal can be overcome by means of -

1) Lengthy sales talk

2) Confusing sales talk

3) IT jargons

4) Perseverance

Best, Important and the Central activity of a business is known as its -

1) Portfolio

2) Product Line

3) Nuclear Activity

4) Core Competency

The target group for Home Loans is -

1) All body-builders

2) Tiles manufacturers

3) Housing societies

4) Individuals not owning any house

Using a customer’s buying history to select them for related offers is known as -

1) Up-selling

2) Prospecting

3) Marketing

4) Cross Selling

The segmentation of markets based on the gender of the customer is a type of -

1) Geographic Segmentation

2) Demographic Segmentation

3) Psychographic Segmentation

4) Socio-cultural Segmentation

Mass communication with customers or potential customers, usually through paid public media is known as

1) Publicity

2) Sales Promotion

3) Advertising

4) Public Relations

 A ‘Call’ means -

1) An internet terminology

2) Contacting a prospective, customer

3) Visiting a Call Centre

4) Attending to a complaint

Prospect’ means -

1) Existing customers

2) A Likely Buyer

3) Mission Document

4) A Religious Leader

KYC means -

1) Keep Your Customers Cool

2) Keep Your Credit Card

3) Know Your Customers

4) Keep Your Cool