Best, Important and the Central activity of a business is known as its -

1) Portfolio

2) Product Line

3) Nuclear Activity

4) Core Competency

The target group for Home Loans is -

1) All body-builders

2) Tiles manufacturers

3) Housing societies

4) Individuals not owning any house

Using a customer’s buying history to select them for related offers is known as -

1) Up-selling

2) Prospecting

3) Marketing

4) Cross Selling

The segmentation of markets based on the gender of the customer is a type of -

1) Geographic Segmentation

2) Demographic Segmentation

3) Psychographic Segmentation

4) Socio-cultural Segmentation

Mass communication with customers or potential customers, usually through paid public media is known as

1) Publicity

2) Sales Promotion

3) Advertising

4) Public Relations

 A ‘Call’ means -

1) An internet terminology

2) Contacting a prospective, customer

3) Visiting a Call Centre

4) Attending to a complaint

Prospect’ means -

1) Existing customers

2) A Likely Buyer

3) Mission Document

4) A Religious Leader

KYC means -

1) Keep Your Customers Cool

2) Keep Your Credit Card

3) Know Your Customers

4) Keep Your Cool

The collective perceptions and impressions people have formed about an organisation, its products and/ or its services, is known as its -

1) Brand Value

2) Brand Asset

3) Brand Architecture

4) Brand Image

Good customer service is an extended arm of -

1) Service marketing

2) Web marketing

3) Process marketing

4) Indirect marketing

Electrical goods such as TVs, videos, stereo systems etc. used for home entertainment are known as -

1) White Goods

2) Green Goods

3) Red Goods

4) Brown Goods