It is a method of making automatic predictions about the interest of a user by collecting preferences -

1) Social Networking

2) Social Targeting

3) Collaborative Publishing

4) Collaborative Filtering

EMI is a marketing tool if -

1) It is very high

2) It is very low

3) It is increasing

4) It is fluctuating

Which one of the following may be classified as FMCG?

1) Printing machines

2) Tobacco products

3) Life saving drugs

4) Coin vending machines

Buyer resistance in a sales deal can be overcome by means of -

1) Lengthy sales talk

2) Confusing sales talk

3) IT jargons

4) Perseverance

Buyer resistance in a sales deal can be overcome by means of -

1) Lengthy sales talk

2) Confusing sales talk

3) IT jargons

4) Perseverance

Best, Important and the Central activity of a business is known as its -

1) Portfolio

2) Product Line

3) Nuclear Activity

4) Core Competency

The target group for Home Loans is -

1) All body-builders

2) Tiles manufacturers

3) Housing societies

4) Individuals not owning any house

Using a customer’s buying history to select them for related offers is known as -

1) Up-selling

2) Prospecting

3) Marketing

4) Cross Selling

The segmentation of markets based on the gender of the customer is a type of -

1) Geographic Segmentation

2) Demographic Segmentation

3) Psychographic Segmentation

4) Socio-cultural Segmentation

Mass communication with customers or potential customers, usually through paid public media is known as

1) Publicity

2) Sales Promotion

3) Advertising

4) Public Relations

 A ‘Call’ means -

1) An internet terminology

2) Contacting a prospective, customer

3) Visiting a Call Centre

4) Attending to a complaint