All Questions page - 368

What is the name for a webpage address?

1) Directory

2) Protocol

3) URL

4) Domain

Which of the following represents billion characters?

1) Megabytes

2) Kilobytes

3) Gigabytes

4) Terabytes

Which of the following domains is used for - profit businesses?

1) .net

2) .edu

3) .com

4) .org

The data storage hierarchy consists of -

1) Bits, bytes, fields, records, files and databases

2) Bits, bytes, records, fields, files and databases

3) Bits, bytes, fields, files, records and databases

4) Bytes, bits, fields, records, files and databases

It is a method of making automatic predictions about the interest of a user by collecting preferences -

1) Social Networking

2) Social Targeting

3) Collaborative Publishing

4) Collaborative Filtering

EMI is a marketing tool if -

1) It is very high

2) It is very low

3) It is increasing

4) It is fluctuating

Which one of the following may be classified as FMCG?

1) Printing machines

2) Tobacco products

3) Life saving drugs

4) Coin vending machines

Buyer resistance in a sales deal can be overcome by means of -

1) Lengthy sales talk

2) Confusing sales talk

3) IT jargons

4) Perseverance

Buyer resistance in a sales deal can be overcome by means of -

1) Lengthy sales talk

2) Confusing sales talk

3) IT jargons

4) Perseverance

Best, Important and the Central activity of a business is known as its -

1) Portfolio

2) Product Line

3) Nuclear Activity

4) Core Competency

The target group for Home Loans is -

1) All body-builders

2) Tiles manufacturers

3) Housing societies

4) Individuals not owning any house

Using a customer’s buying history to select them for related offers is known as -

1) Up-selling

2) Prospecting

3) Marketing

4) Cross Selling

The segmentation of markets based on the gender of the customer is a type of -

1) Geographic Segmentation

2) Demographic Segmentation

3) Psychographic Segmentation

4) Socio-cultural Segmentation

Mass communication with customers or potential customers, usually through paid public media is known as

1) Publicity

2) Sales Promotion

3) Advertising

4) Public Relations

 A ‘Call’ means -

1) An internet terminology

2) Contacting a prospective, customer

3) Visiting a Call Centre

4) Attending to a complaint

Prospect’ means -

1) Existing customers

2) A Likely Buyer

3) Mission Document

4) A Religious Leader

KYC means -

1) Keep Your Customers Cool

2) Keep Your Credit Card

3) Know Your Customers

4) Keep Your Cool

The collective perceptions and impressions people have formed about an organisation, its products and/ or its services, is known as its -

1) Brand Value

2) Brand Asset

3) Brand Architecture

4) Brand Image